Citilink
is the subsidiary company of Garuda Indonesia Airline and is known as a low
cost airline. The company was established in 2001 and operated as a Strategic
Business Unit (SBU) initially, however with increase popularity and customer
demand; it has become a new alternative of low-cost airlines. Until last year
it operated as the part of Garuda Indonesia but since 2012, it is working as a
separate entity. All this happened after the AOC (Air Operator Certificate)
certificate was awarded to the company for having a fleet of more than 14
aircrafts and a new manifesto.
Citilink
Airlines now serves more than 17 routes round per day and is divided into 88
frequencies of flights to various cities in Indonesia. The company is highly
dedicated to its customers and relies high on customer satisfaction for
success. The subsidiary company of Garuda Indonesia has won several awards,
among others by Indonesia Travel and Tourism Foundation for the category of
Leading Low Cost Airline 2011/2012, Best Overall Marketing Campaign category at
The Budgies and Travel Awards 2012 and most recent award is Service to Care
Award 2012 from Markplus Insight.
The
current fleet has seen addition of five Airbus A320-210, six Airbus A320-230
aircraft, six Boeing 737-300 aircraft and one Boeing 737-400 recently and 8
Airbus A320 planes-210 will join the family within a year’s time to complete
it. The ambitions and vision of Citilink is also high. It aims to fly 7.2
million passengers this year which is an 80 percent jump from last years. The
Jakarta-based airline aims to generate US$372 million in revenue from ticket
sales this year looking at an average ticket price of US$ 56. The airline also
aims to this year generate US$ 5.6 million in ancillary revenue such as baggage
fees and on-board food and services. It has become an important revenue source
for low-cost carriers.
The
carrier two main bases are Jakarta and Surabaya with flights linking both
cities domestically to Batam, Banjarmasin, Denpasar, Balikpapan, Medan,
Makassar and Lombok. New routes are launched this month to Palembang in South
Sumatra as well as Yogyakarta and Solo in Central Java. Citilink Airlines is
expected to mount up its operation to 98 flights. By year-end, the carrier
hopes to operate the end of this month, and plans to reach 200 flights by the
end of this year. Citilink vice-president added that the carrier is now looking
to establish a base in Eastern Indonesia.
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